• Everything we see could also be otherwise (My sweet little lamb)
    20 September – 11 November 2017

    The Showroom (63 Penfold St, Marylebone, London NW8 8PQ, UK) Curated by: What, How & for Whom/WHW, in collaboration with Kathrin Rhomberg, co-curated by Emily Pethick Preview: Tuesday 19 September, 6.30–8.30pm Exhibition opening hours: Wednesday – Saturday, 12–6pm The Showroom presents the epilogue of a long-term project which took place over several months in Zagreb (November 2016 to May 2017), which contextualised and rethought the Kontakt Art Collection. It was curated by What, How & for Whom/WHW in collaboration with Kathrin Rhomberg. This final exhibition is co-curated by The Showroom Director Emily Pethick. Taking selected works from the Vienna-based Kontakt Art Collection as its point of departure, including seminal pieces by some of the most prominent artists from Central, Eastern and South-East Europe since the 1960s, the exhibition stages an interplay between these and other historical, contemporary and newly produced works that interpret and critically examine the collection. The project unfolded in six episodes in Zagreb, each iteration influencing, contradicting and reinforcing each other. It took place in a number of smaller art spaces, artists' studios, private apartments and other locations related to artistic production and the broader cultural landscape of the city. This final stage of the project at The Showroom continues to reframe and expand the context of the collection. Interlacing geographically and poetically heterogeneous artist practices, the project attempts to punctuate standardized presentations and interpretations of works that have dominated international art circuits over the last few decades, with more disorderly and experimental arrangements. The project title is taken from a work by Croatian artist Mladen Stilinović (1947–2016), to whom the project is dedicated. Stilinović's life-long anti-systemic approach, his quiet but shrewd rebellion against social conventions and the conventions of art, and an artistic practice that trenchantly and humorously engages with complex themes of ideology, work, money, pain and poverty, inspired a generation of artists worldwide. The project is a cooperation with Kontakt Art Collection and is supported by Erste Group Bank AG and ERSTE Foundation.


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Dorit Margreiter

Since its earliest beginnings, the artistic project of Dorit Margreiter has been about dealing with modernity, with all its utopian promises, aesthetic legacies, and diverse narratives. Margreiter finds her themes where modernity has been reformulated and redefined, where its former potentials are absent, and where new forms and new sociopolitical spaces—in the broadest (including media-related) sense—have subsequently arisen. In her precise and subtle works, Margreiter examines functions and effects in the media, film, advertising, and consumer goods industries as modernity’s machines for change and with regard to their inherent myths. She follows this processual transformation while simultaneously grappling with associated present-day contexts and the new meanings with which they are charged. In this, an important aspect is that Margreiter’s description of her own work “emphasizes generative as well as reactive, productive rather than retrospective,” as Penelope Curtis points out.1 Margreiter’s artistic methodology therefore also corresponds structurally with the approach taken in her investigations: her work encompasses the genres of sculpture and architecture as well as the media of film, video, photography, and typography. She deals with historically diverse models: film is interlaced with architecture, such as in her works addressing modern architectural icons such as buildings in Los Angeles (some of cinematic fame), or in works pertaining to the pavilion by Josef Hoffmann in Venice as well as to present-day shopping malls and the architectural settings of television series. “Margreiter’s artistic project is genealogical in nature and at a remove from agendas that seek to identify, archeologically as it were, the origins of aesthetic modernism. In contrast to telological narratives, the artist charts a model of reconstruction that focuses on the effects of power revealed in the fabric of historical contingencies and conflicts…” (André Rottman2).






1 Penelope Curtis, “The Naming of Parts,” in Dorit Margreiter. Description, ed. Lynne Cooke, (Madrid: Centro de Arte Reina Sofía, 2011), p. 113. Exhibition catalog.


2 André Rottman, “The Artist as Toplogist”; in: ibid., p. 108-109.




Born in Vienna, Austria, 1967.

Margreiter studied at the University of Applied Arts in Vienna (Austria) from 1988 to 1992. She works as artist, teacher, author, curator and graphic designer. Furthermore is Margreiter professor for Video and Video Installation at the Academy of Fine Arts in Vienna. She has received several scholarships and awards, including the “Georg Eisler Prize” (2000), the “Otto Mauer Prize” (2002), and the “Telekom Austria Award” (2004).

Lives and works in Vienna, Austria.

Solo Exhibitions (selected):

2011     “Description“, Museo Nacional Centro de Arte Reina Sofía, Madrid, Spain

2010     “Rewriting the Space. Josef Hoffmann/Dorit Margreiter“, Josef Hoffmann Museum, Brtnice, Czech Republic

2009     “Locus Remix: Dorit Margreiter“, MAK Center for Art and Architecture, Los Angeles, USA

2008     “Poverty Housing. Americus Georgia“, (with Rebecca Baron), MAK Museum für angewandte Kunst, Vienna, Austria

2007     “zentrum“, Kunstraum Lakeside, Klagenfurt, Austria

2006     “Analog“, GfZK Galerie für zeitgenössische Kunst, Leipzig, Germany

2005     “zentrum“, Kiesler Foundation, Vienna, Austria

2004     “10104 Angelo View Drive“, MUMOK Museum Moderner Kunst Stiftung Ludwig, Vienna, Austria

2002     “Some Establishing Shots (Arbeit), museum in progress, Vienna, Austria

Group Exhibitions (selected):

2011     “Museum der Wünsche“, MUMOK Museum moderner Kunst Stiftung Ludwig, Vienna, Austria

2010     “Yesterday’s Tomorrows“, Musée d´art contemporain de Montréal, Montreal, Canada

2009     Austrian Pavilion, 53rd Venice Biennial, Venice, Italy

2008     “Cutting Realities. Gender Strategies in Art“, Austrian Cultural Forum New York, New York City, USA

2007     “Bodypoliticx“, Witte de With, Rotterdam, the Netherlands

2006     “Dark Places“, Santa Monica Museum of Art, Santa Monica, USA

2005     “Occupying Space. Sammlung Generali Foundation“, Haus der Kunst, Munich, Germany; Witte de With, Rotterdam, the Netherlands; Museum of Contemporary Art, Zagreb, Croatia

2004     “Body Display“, Vienna Secession, Vienna, Austria

2003     “el aire es azul/the air is blue", Museo Luis Barragan, Mexico City, Mexico

2002     “Das Neue“, Belvedere, Vienna, Austria

This bibliography provides a list of books available in the
ERSTE Foundation Library

Books/Exhibition Catalogues


Cooke, Lynne, ed. 2011. Dorit Margreiter: Description. Barcelona: ACTAR.


Iemura, Kayoko, ed. 2010. Psychoanalysis: Gazes on Photo and Video Art from Austria. Curated by Seiichi Furuya, Walter Seidl et al. Tokyo: Tokyo Metropolitan Foundation of History and Culture.


Eiblmayr, Silvia, EXPORT, VALIE, eds. 2009. Elke Krystufek, Dorit Margreiter, Franziska & Lois Weinberger. Cologne: Walther König [Exhib. Cat., Austrian Pavillon 2009, 53rd International Art Exhibition La Biennale di Venezia (Jun. 6-Nov. 22, 2009)]


Noever, Peter, ed. 2009. Rebecca Baron, Dorit Margreiter: Poverty Housing. Americus, Georgia. Vienna: Schlebrügge [Exhib. Cat., MAK Vienna (Oct. 8, 2008-Mar. 8, 2009)]


Thun-Hohenstein, Felicitas, ed. 2009. Synchronicity. Cologne: Walther König [Exhib. Cat., 11th Cairo Biennale (Dec. 20, 2008-Feb. 20, 2009)]


Schäfer, Julia, ed. 2006. Dorit Margreiter: analog. Frankfurt: Revolver [Exhib. Cat., Galerie für Zeitgenössische Kunst Leipzig (Sept. 2-Okt. 15, 2006)]


Gržinić, Marina, Seidl, Walter, eds. 2005. Double check: Re-Framing Space in Photography. The Other Space, Parallel Histories. Celje: Gallery of Contemporary Art.


Saxenhuber, Hedwig, ed. 2004. Erlauf erinnert sich... = Erlauf remembers... Texts by Bojana Pejić, Dorit Margreiter et al. Frankfurt: Revolver.


Dorit Margreiter: 10104 Angelo View Drive. 2004. Cologne: König [Exhib. Cat., Museum Moderner Kunst Stiftung Ludwig Wien (Nov. 19, 2004-Jan. 16, 2005)]


Dorit Margreiter: Short Hills. 2002. Curated by Eva Maria Stadler. Frankfurt: Revolver [Exhib. Cat., Grazer Kunstverein Graz (Nov. 19, 1999-Jan. 20, 2000)]


Eiblmayr, Silvia, ed. 2001. Dorit Margreiter. Everyday Life. Vienna: Triton [Exhib. Cat., Galerie im Taxispalais Innsbruck (Nov. 24, 2001-Jan. 13, 2002)]

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