• Everything we see could also be otherwise (My sweet little lamb)
    20 September – 11 November 2017

    The Showroom (63 Penfold St, Marylebone, London NW8 8PQ, UK) Curated by: What, How & for Whom/WHW, in collaboration with Kathrin Rhomberg, co-curated by Emily Pethick Preview: Tuesday 19 September, 6.30–8.30pm Exhibition opening hours: Wednesday – Saturday, 12–6pm The Showroom presents the epilogue of a long-term project which took place over several months in Zagreb (November 2016 to May 2017), which contextualised and rethought the Kontakt Art Collection. It was curated by What, How & for Whom/WHW in collaboration with Kathrin Rhomberg. This final exhibition is co-curated by The Showroom Director Emily Pethick. Taking selected works from the Vienna-based Kontakt Art Collection as its point of departure, including seminal pieces by some of the most prominent artists from Central, Eastern and South-East Europe since the 1960s, the exhibition stages an interplay between these and other historical, contemporary and newly produced works that interpret and critically examine the collection. The project unfolded in six episodes in Zagreb, each iteration influencing, contradicting and reinforcing each other. It took place in a number of smaller art spaces, artists' studios, private apartments and other locations related to artistic production and the broader cultural landscape of the city. This final stage of the project at The Showroom continues to reframe and expand the context of the collection. Interlacing geographically and poetically heterogeneous artist practices, the project attempts to punctuate standardized presentations and interpretations of works that have dominated international art circuits over the last few decades, with more disorderly and experimental arrangements. The project title is taken from a work by Croatian artist Mladen Stilinović (1947–2016), to whom the project is dedicated. Stilinović's life-long anti-systemic approach, his quiet but shrewd rebellion against social conventions and the conventions of art, and an artistic practice that trenchantly and humorously engages with complex themes of ideology, work, money, pain and poverty, inspired a generation of artists worldwide. The project is a cooperation with Kontakt Art Collection and is supported by Erste Group Bank AG and ERSTE Foundation.


back to Artists
Ivan Moudov

Ivan Moudov belongs to the younger generation of Bulgarian artists who started their careers in the late 1990s; he became known for his interventions in public space during the first decade of the 21st century. Moudov’s art deals with the transgression of legally defined spaces, especially those within Europe, all of which exhibit subtle differences in terms of the public-space conditions that prevail. The laissez-faire structures in many formerly Eastern European countries often contrast with the strictness which can be found in the former West, moving the artist to probe the modalities with which certain systems operate. Some of Moudov’s performances have been carried out in multiple countries, thus reflecting not only the legal circumstances imposed by the respective country or even the European Union, but also the differing reactions by each country’s population. Very often such performances are carried out in the midst of traffic, such as “One Hour Priority” (2000), in which the artist continued to drive around a traffic circle in Sofia for one hour only to realize that nothing much happened. The action was repeated a few years later in Weimar as a separate video work and was given the title "14:13" (2005), because that was how long it took until the police stopped the whole action.

The phenomenon of irritation reached a climax as one of Moudov’s artistic tropes in Sofia in 2006, when the artist announced the opening of a museum of contemporary art, something which has never really existed in Bulgaria. The simple announcement of the museum’s opening in a former train station on posters in the streets and on invitation cards caused a large crowd to appear on the suggested opening day and time to realize that the whole event was meant to be a fake. The artist’s ironic take on harsh political realities forces viewers to think about public confinements and political mechanisms of exclusion. The inclusion of his own person as the performing subject in many of his works turns him into a successful trickster-figure since, thanks to these works’ cleverly conceived execution, no authority can hold him accountable for anything in a legal sense.



Born in Sofia, Bulgaria, 1975.

Moudov received his master degree from the National Academy of Fine Arts in Sofia (Bulgaria) in 2002. He works mainly in installation, video and photography. Moudov’s art has been presented widely throughout Europe.

Lives and works in Sofia, Bulgaria.

Solo Exhibitions (selected):

2011     “Ivan Moudov - One Square Meter”, hilger contemporary, Vienna, Austria

2010     “Wine for Openings”, Cabaret Voltaire, Zurich, Switzerland

2009     “Ivan Moudov - Romanian Trick”, Artericambi, Verona, Italy

2008     “The 1st at Moderna: Ivan Moudov”, Moderna Museet, Stockholm, Sweden

2007     “Already Made”, Siemens_artLab, Vienna, Austria

Group Exhibitions (selected):

2012     “Doppio Gioco - Double Game. The Ambiguity of the Photographic Image”, Fondazione Bevilacqua La Masa, Venice, Italy

2011     “Beziehungsarbeit – Kunst und Institution“, Künstlerhaus Wien, Vienna, Austria

2010     “Playing the City II”, Schirn Kunsthalle, Frankfurt/Main, Germany

2009     “Harburger Berge“, Kunstverein Harburger Bahnhof, Hamburg, Germany

2008     “Z E R O G R A V I T Y - The architecture of the social space”, Art Today Association, Center for Contemporary Art, Plovdiv, Bulgaria

2007     52nd Venice Biennial, Venice, Italy

2006     “Wildes Kapital“, Kunsthaus Dresden, Dresden, Germany

2005     “F(acts)igures”, Artwalk, Amsterdam, the Netherlands

2004     “the SNEEZE 80x80”, Loraini Alimantiri Gazonrouge, Athens, Greece

2003     “Blut & Honig - Zukunft ist am Balkan“, Essl Museum, Klosterneuburg, Austria

2002     “in search of Balkania”, Neue Galerie Graz, Graz, Austria

This bibliography provides a list of books available in the
ERSTE Foundation Library

Books/Exhibition Catalogues


Wagner, Hilke, ed. 2009. Ivan Moudov: Trick or treat. Texts by Iara, Boubnova, Dessislava Dimova. Cologne: König [Exhib. Cat., Kunstverein Braunschweig (Dec. 6-Feb. 15, 2009)]


BULGARIA: a Place you Have Never Been Before. 2007. Curated by Vessela Nozharova. Sofia: St. Cyril and St. Methodius International Foundation [Exhib. Cat., Bulgarian participation at the 52nd International Art Exhibition - La Biennale di Venezia (Jun. 10-Nov. 21, 2007)]


Carbi, Giuliana, ed. 2006. Ivan Moudo: MUSIZ. Curated by Maria Vassileva. Trieste: Ed. Trieste Contemporanea.

Media File
List of Works
Browse All